Bitzer defines the rhetorical situation as the context of a
rhetorical act comprised of three
constituents. The first being the exigence; the second and third are elements
of the complex, namely the audience to be constrained and the constraints which
influence the rhetor and can be brought to bear upon the audience. An example
from my own personal life is that my family and I are going on vacation to
Italy this summer for two weeks. We were trying to finalize the flights and
hotels this past weekend and we were having a hard time planning because we
wanted to know how many days we should spend in each city depending on what we
wanted to do (this was the exigence). I was on the phone for almost two hours
with my mom, aunt, grandpa and brother arguing about where we should go (the
audience). Our main constraint is time- there just won’t be enough to do
everything we all want to do. Another constraint we have is transportation
between the cities. Eventually, we scheduled everything out and we ended up
with a pretty cool itinerary, but we each had to compromise.
Edbauer proposes the idea
that rhetoric be seen
as ecological rather
than situational. Here, texts constantly transform and, similar to a
biological ecology, a rhetorical ecology is fluid or
constantly changing. When trying to think of an example for this, the first
thing that came to mind was comic books. My older brother and his friends got
me to love comic book characters such as Deadpool and Spider-Man from an early
age. Recently, adaptation for these works took off. Spider-Man has been redone
three times in the span of fifteen years, not including sequels, and each story
has only followed Peter Parker. There’s been no indication of any of the other
characters that become Spider-Man such as Doctor Octopus or Miles Morales!
I think both Bitzer and
Edbauer would agree that rhetoric requires an exigence of some sort but Bitzer
views a text as rhetorical only
if it is created in response to a specific exigence, while Edbauer acknowledges
the fact that elements of a rhetorical situation are connected with the world
around us. At this point in the course, I feel Edbauer’s theory is more
accurate to my own beliefs about text and rhetoric.
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