The
difference between rhetorical situation and rhetorical ecology sound
extremely similar, but there are slight differences. The best way to see those
differences is through example.
One example form my own personal
experience comes from a Tweet I recently posted concerning my recent bike ride
to school. I said I looked like I ran a marathon and I was sorry to anyone who
I sat by in class. If we look at this rhetoric from Bitzer’s point of view, we
would see the situation in which the rhetoric/tweet was made necessary. For
example, I was biking to class in the first place because my class was in the
middle of the day and I knew I would not be able to find parking on campus.
That shows more of the situation behind the exigence. If we look at it from
Edbaur’s perspective of ecology we would not only see the exigence, we would
also see the wider context and public circulation of the rhetoric. For example,
someone replied to my Tweet, so we can see how it influenced the audience that
read it and the effects it had. One of the replies to my Tweet was from my
roommate and it said, “Let’s bike to Greece!” because we have been planning to
go to Greece together. By seeing how the rhetoric affects its target audience,
we see not only the situation of the rhetoric, but the ecology as well.
Now
we can also look at this method from a real world example. In a Tweet by Donald
Trump, he stated that he was bringing jobs back to the U.S. even before taking
office. The situation for this rhetoric came from Trump’s recent election to
president and his desire to do as he said he would in his presidential
campaign, but the ecology of the tweet has an even bigger impact. The Tweet had
almost 11,000 re-Tweets and from that wider public context we can get a feel
for why the rhetoric was necessary in the first place and how it came from
personal interactions nation wide.
When
looking at both Bitzer and Edbaur’s ideas on rhetoric, the ideas of Edbaur seem
to be an expansion of Bitzer in a way that incorporates the technological and
personal side that rhetoric has developed in the 21st century. I
believe it is the theory closest to how I see and use rhetoric.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.