Journal 3

I think rhetoric is supposed to persuade an audience of something and help the audience understand what the speaker wants them to know. My key term for this project is circulation. My subject of interest is Kylie Jenner and her new line of makeup known as “Kylie Cosmetics.” My three artifacts for the project are her Kylie Cosmetics instagram account, her TV show- Keeping Up With The Kardashians, and an actual sample of some of her makeup. I think my three artifacts are great examples of circulation because they are all very easily accessed.  Her instagram account has approximately 11.2 million followers. That alone shows how easily accessed it is to any instagram user. The account is also on public so if people are surfing on their instagram explore page, it is likely that since it is such a popular account, one of the posts will pop up on the page. The message is very easily circulated. The Keeping Up With the Kardashians TV show is extremely popular and plays on E! Network. Anyone that owns a TV has the ability to watch the series. Kylie does a lot of advertising about her makeup line on the show so that is one of the easiest ways to get the word out about the makeup since the show has so many regular viewers. I own one of her liquid lipsticks as well as an eye shadow pallet, and that is my third artifact. This is another great way for the makeup to circulate because for example, I have let my friends borrow what I own and have told them how wonderful I think the products are. This has lead to them going on her website and buying products of their own. I think Edbauer’s article applies the most to my artifacts because it doesn’t have anything to do with a situation and it wasn’t an action that took place in response to something. It is just three different mediums of one product that helps circulate the message about her fairly new makeup line and more people end up buying things from her line.