Sunday, February 26, 2017

Journal 6 - Geraghty

Arola's definition of "bare repetition" sees it as being a replica of rhetoric with minor variation. An example of this would be any type of recipe. Recipes are assemblages of many different ingredients that come together to make a unified whole. This is something that attempts to bring familiarity to its consumer, despite the fact that variances are inevitable.
On the other hand Arola argues that assemblage can be ethical if it combines the correct amount of new innovation and honorable influence. Arola puts a strong emphasis on "homage" to the original piece. An example of ethical assemblage that I think of is a YouTube video called "4 Chords" by The Axis of Awesome. In this video, a band takes the four most common chords used in popular music and combines the lyrics of songs that use them to create on song. (Link: https://www.youtube.com/watch?v=oOlDewpCfZQ)  The song meshes the lyrics of songs like "Can You Feel the Love Tonight," "I'm Yours," and "Hey Should Sister." The compilation of this song sought out to expose evidence that this chord progression is a common in popular music, but they strove to do it in an entertaining way. Therefore, they revamped this assemblage to appeal to a wider audience of music listeners.
Fair Use helps ensure assemblages stay assemblages. Compiling parts of multiple things to create something new helps maintain the divide between ethical assemblage and bare repetition.
It can be argued that circulation that involves money could effect an assemblages ethical status. At that point, it seems very illegal and unethical to make money off other people's work. In the case of my examples, the YouTube video did not strive to make a profit and in most cases recipes made in home do not strive for profit but if restuarants sold recipes they found in a book that could be grounds for Fair Use violations.


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