My experience writing has impacted how I understand what writing is because just because I write something down, it doesn't mean its for communication for others to see. It can simply just be a way of expressing myself and for no one else.
A few key terms that I think of while writing include:
audience- the people I'm writing to or who is going to read it
purpose- why am I writing this and what do I want the outcome to be
emotion- how can I add emotion and make the writing more meaningful
expression- am I able to express my point clearly
delivery- how do I want my message of what I'm saying to come across
structure- how am I setting up my writing, how will it appear
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