Sunday, April 23, 2017

Journal 8- PKG


After watching my peers, I noticed many different processes. All of them, for the most part, started the same way by asking various organizations to work with them. From there, a lot of it was determined by whether or not they have an organization respond in a timely manner. Some of the groups, too, had to work around organizations that were not very organized, and this proved that their process had to be altered because of something out of their control. A lot of the groups worked closely with the organizations by collaborating on a design or a project. For the most part, it seemed as if the main constraint was having to work with real people and needing to appease them in the best way and easiest way possible. I remember that a lot of the groups had to change their designs multiple times until the organization deemed them acceptable. We had to change ours, too, but not an incredible amount. I think a lot of the groups also were constrained by how active the organization was already. If they were already on Facebook or Instagram, it made it more difficult to find a unique way to advertise for them.  The most successful campaigns in my opinion were the ones that were in constant communication with the organization and made an effort to be organized and creative. Unique artifacts were also very effective because they captured the audience’s attention. I do feel like our group had a pretty easy time with our campaign process, but if I have to choose something to change, I would have been more upfront with the organization and told them exactly what we needed so that we were not finding work that was not related to the project. Even this is not seen as a downfall in my mind, though, because I enjoyed the service and making a connection with the organization. I have considered going back to them for service hours in the future. Additionally, we could have taken pictures of the actual cats and used them on the poster instead of a silhouette.

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