Journal 8

After watching the different groups present their projects, I noticed that all groups basically followed the same process or very similar processes. Each group began by contacting their organization, some groups had issues with initial contact and had to regroup with a new organization, and then they worked with the heads of their organizations to devise a plan of action. After figuring out the needs of the organization, most teams began to work on their artifacts to present to the heads. Unfortunately when some of the groups met with their organization again, their ideas were not exactly what the heads had wanted. At that point, final revisions had to be made and then relayed again to the organizations. Each group had great ideas and their creativity was evident in the ways that each individual group decided to design their texts. Some groups used mostly digital medias while other groups had a variety. Everyone did a fantastic job of choosing the correct genre that would be most effective for their purpose. Also, many groups used online or social media related campaigns in order to increase the amount of circulation their texts would receive. After listening to everyone’s campaigns and how they devised their plans, I learned many different things that I can apply to another project. If I could do the project again, I would have my team do much more research on what organization to use so that if our plans fall through we would have a sure fire back up. Another important lesson that I would take away from this would be that effective communication between the client and the group is essential for a successful campaign. Without constant and clear communication, it is much more likely that the plan will not play out as planned and will not be successful in meeting goals. Lastly, I learned that thinking out of the box is important when trying to impress your clients. Creativity and individuality are what sets you apart from the rest and will create a lasting impression that the organization will easily remember.