Monday, April 24, 2017

Journal 8


     After seeing my peers present, I was very impressed with the caliber of work done by them. Every project was different and original and I really felt like I learned more about each person in this class through the genre and presentation of their projects. I remember really struggling with the idea of genre when I first began this class. I chose genre as my keyword for Project 1 because it was the most challenging concept for me because I have only ever thought of genre in terms of types of books. Through this class, and especially now after the presentations, I saw genre come to life. As a marketing major as well, I realized how genre of their marketing tools really does affect how a company works and runs effectively and according to company and audience, some genres will circulate better than others. I noticed though, that a lot of the constraints experienced by the groups had a lot to do with the lack of communication that they were able to have with the organizations they were working for. Time also seemed to be a constraint for most groups. We weren’t truly able to document the circulation effectiveness due to the constraints of the works not being publicized for long enough. I felt we desired to circulate a lot amongst college aged people and therefore circulated our works through certain networks that way. It is true though that we are the majority of the public voice, especially in Tallhassee as it is a primarily college oriented town. Social media is the networking platform of the world right now. I noticed that press releases and news articles really wasn't going to do the job for this project. We needed to create attention-grabbing campaigns for impatient American students and professionals, so that means graphics, and social media. If I could redo this project, I would’ve made out third artifact a short video illustrating the organization and its mission. I feel this mode would have been better suited for our audience and would’ve received a more emotional response on the issue that perhaps would’ve led to more circulation.

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